Balmain Is Coming To H&M


Olivier Rousteing has confirmed that he’s designed an exclusive Balmain collection for H&M. Breaking the news at the Billboard Music Awards last night, the designer arrived with Jourdan Dunn and Kendall Jenner, who were both wearing designs from the range.

“I want to talk to my generation − this is my main aim as a designer,” Rousteing said. “H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”

The 29 year-old isn’t the only one excited, H&M’s creative advisor Sofie Johansson said: “We are excited to have Balmain as our guest designer at H&M and to create a truly involving experience for everybody.”

“With its mix of couture spirit and streetwear attitude, Balmain owns a unique style; opulent and direct, sensual and energetic. It is also closely linked to the entertainment and music worlds, which adds another element of surprise,” she continued.

The collection will be available to buy 5 November. Watch this space.

Images via H&M

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